In this episode, Juan Arcas, a veteran in European communication since 1992 and present at the founding of CommUnity for Europe, discusses their integration of corporate experience with local insight.
Episode 2
Juan Arcas
In this episode, Juan Arcas, a veteran in European communication since 1992 and present at the founding of CommUnity for Europe, discusses their integration of corporate experience with local insight. He highlights the difficulties of communicating European initiatives across over 30 cultures, emphasizing the need to avoid typical advertising techniques.
The team adapts to these challenges by incorporating diverse agency ideas, balancing bold approaches with precision, and prioritizing in-person collaboration and regular meetings to manage internal communications efficiently.
Discover CommUnity for Europe:
Website
LinkedIn
Juan Arcas on LinkedIn
Community for Europe (C4EU) unites ten European SMEs specializing in communication, marketing, and events. Together, we craft a compelling narrative for EU government communication.
Next Episode
Episode 3
10. September 2024
Mark Bourichter
In this episode, Mark Bourichter, managing partner at German agency Husare, stresses the importance of German representation in CommUnity for Europe.
