Mark Bourichter

In this episode, Mark Bourichter, managing partner at German agency Husare, stresses the importance of German representation in CommUnity for Europe. He also discusses how Husare leverages AI tools to effectively meet EU communication needs.

Mark highlights the challenges related to AI usage, particularly legal issues and the quality of AI-generated output. He explains how human creativity remains crucial, as AI alone often yields repetitive and uninspired results.

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Community for Europe (C4EU) unites ten European SMEs specializing in communication, marketing, and events. Together, we craft a compelling narrative for EU government communication.

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