In this episode, Juan Arcas, a veteran in European communication since 1992 and present at the founding of CommUnity for Europe, discusses their integration of corporate experience with local insight.
Episode 2
Juan Arcas
In this episode, Juan Arcas, a veteran in European communication since 1992 and present at the founding of CommUnity for Europe, discusses their integration of corporate experience with local insight. He highlights the difficulties of communicating European initiatives across over 30 cultures, emphasizing the need to avoid typical advertising techniques.
The team adapts to these challenges by incorporating diverse agency ideas, balancing bold approaches with precision, and prioritizing in-person collaboration and regular meetings to manage internal communications efficiently.
Discover CommUnity for Europe:
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Juan Arcas on LinkedIn
Previous Episode
Episode 1
25. July 2024
Vlad Popovici
This episode features Vlad Popovici, co-founder of Kubis, a major communication agency in Bucharest. He discusses how Kubis’ participation in CommUnity for Europe blends their local insights with the European spirit to facilitate